The appearance of ZEEKR 001 adopts a completely different design concept. Its design concept is called hunting wagon design. Hunting vehicles originated in the 1960s and 1970s and emerged among the wealthy classes in Europe to meet the needs of weekend hunting and outings. The characteristic of a hunting vehicle is that it not only has the control performance of a sports car, which can easily hunt prey, but also has an expandable driving space for easy loading.

ZEEKR 001 draws on the design of a hunting vehicle and has a strong sports travel style. Its front face adopts a flat shape similar to that of a sports car. The upper light group is located between the front hood and the front apron, like a pair of eyes with burning eyes, while the lower light group is integrated with the front grille to form a through-type design.